Marketing Functionality in the Online Web-Site Store

opentaps provides an array of functions needed for Marketing programs that you may wish to run on the Web Store. We have included these in this separate section because they are additions to the basic Store functionality incorporated into Store Layout, Navigation, and Page Configuration.

Using the Marketing program functions discussed here will provide for the special promotions and the focus needed for effective Marketing.

For an introduction to some of the Catalog Manager functions that are used in conjunction with the Web-Site Store, refer to the following section:

• Configuring E-Commerce Functional Components

Then, refer to the following sections for the Web Store view of these functions.

Customer_Notification_Emails << Manual Pages >> Featured_Products

Marketing_Functionality_in_the_Online_Web-Site_Store << Section Pages >> Tracking_Your_Web-Site_Store_Statistics