About the Featured Products
Featured Products are a set of your Products that are displayed in the center of the Web Store home page, and are therefore one of the first things the Customer may notice.
The list of Products to be displayed there is contained in a special Category that is configured for this specific purpose, and use on the Web Store home page.
Detailed information about how to use and configure this special Category is provided in these references, beginning with a caution about terminology that is confusing:
More About Working with Categories and Catalogs read this for a refresher about using Categories in general.