Difference between revisions of "Reports"
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Revision as of 05:28, 4 October 2007
This screen allows you to create a report of the data, either by marketing campaign or by tracking code.
Marketing Campaign
Select the appropriate marketing campaign from the drop down menu. Then select the time span you would like to compile data for by entering the "From" date manually or by using the calendar widget, and the time from the drop down menus. Leaving the "From" and "Thru" fields empty will create a report that spans the duration of the campaign. Clicking the [Submit] button will generate a report with the following data:
- Marketing Campaign Name - This is the name and internal ID for the marketing campaign you are analysing.
- Marketing Visits - This is the number of times the marketing campaign was applied to the contact list.
- Marketing Orders - This is the number of orders that have been generated by the marketing campaign.
- Marketing Order Ammount - This is the total ammount of revenue from the orders placed as a result of the marketing campaign.
- Marketing Conversion Rate - This analyzes the success of the marketing campaign by comparing the revenue generated by the marketing campaign with the number of marketing visits applied to the contact list.
